In the heart of Villefranche-sur-Saône, one address stands out on Rue Nationale: the Pralus chocolate shop. Renowned for its unique know-how and passion for chocolate, the Pralus house offers an exceptional gourmet experience. Discover the art of chocolate under all its forms, an invitation to indulgence that only a craftsman can offer.
Pralus: your master chocolatier in Villefranche-sur-Saône
Dive into the world of Pralus, your master chocolatier in Villefranche-sur-Saône. Through a gourmet journey, discover the history of Maison Pralus, founded by Auguste Pralus in 1948, perpetuated today by his son, François Pralus .
Discover the famous Praluline©, an essential brioche generously garnished with pink praline pieces and a symbol of the house's expertise.
Pralus is also an exploration of the flavors of the world through a selection of pure origin chocolates, made from beans rigorously selected and carefully roasted by François Pralus, a passionate master chocolatier.
Your visit to the store will also allow you to discover the extent of the gourmet offerings proposed in the Villefranche-sur-Saône store: around twenty chocolate bars of different origins, the infernal bars, chocolate candies, pralines and ganaches, pink pralines, without forgetting other sweet treats such as nougat or our hazelnut or pistachio specialties.
Each creation reflects the commitment of the Pralus house to excellence, authenticity and pleasure of the senses.
Let yourself be guided into this universe where tradition and modernity meet for the happiness of lovers of high-quality chocolate and pastries. Welcome to the world of Pralus, where each bite tells a story of passion, craftsmanship and excellence.
A selection of the best chocolates
Pralus, an authentic master chocolatier, has mastered the art of transforming cocoa into gourmet creations that awaken the senses. At the helm of this institution, François Pralus is the guarantor of exceptional know-how.
Among the seventeen exclusive candy recipes, the crunchiness of the coating meets the softness of the ganaches and pralines. A successful alliance for an inimitable gourmet experience.
If you haven't yet tried the essential thistles, in their elegant ballotin, now is the time to let yourself be tempted. Originality is the order of the day with the Carré de café and its ganache or with the Palet or. The Coraçon, made entirely of dark chocolate, promises a favorite of unparalleled intensity.
For nut lovers, Gianduja is perfect. With its blend of praline, almonds, and hazelnut pieces, coated in deep dark chocolate, this creation from Pralus is a tribute to the richness of textures and flavors. Each Pralus creation is an invitation to explore the world of chocolate through authentic know-how.
La Praluline, our brioche with pink pralines
The creation of the Praluline©, this brioche generously provided with pink praline shards, is the work of Auguste Pralus, renowned French pastry master. It was in 1955 that he put this gourmet specialty on display, combining the softness of buttery brioche and the sweet crunch of homemade pralines.
The artisanal production of Praluline© is at the heart of the Pralus house's know-how, reflecting a deep commitment to quality, authenticity and the pleasure of pastry. The pink pralines, emblematic of this creation, are made with Valencia almonds and Piedmont hazelnuts coated in cooked sugar, using a traditional method that preserves their intense flavor and texture.
Praluline is not just a brioche, it is the symbol of know-how passed down from generation to generation.
This gourmet heritage continues to attract enthusiasts in Roanne and far beyond, testifying to the sustainability of artisanal methods and the quality of the products produced by Maison Pralus.
The pastry chef who invented Praluline
Over the decades, Maison Pralus has seen each generation add its unique touch, while scrupulously ensuring that the founding principles of quality, know-how and creativity initiated by Auguste Pralus endure.
Initially limited to a pastry shop in Roanne, in the Loire, the family business flourished under the leadership of François Pralus, who was able to breathe new life into the business while preserving the very essence of the family heritage.
By taking the reins of the company, François Pralus not only preserved the heritage of the house carried by the famous Praluline©, but also worked to transmit his passion for chocolate through new creations.
This perfect alchemy between tradition and innovation has allowed Pralus to distinguish itself and receive recognition from its peers around the world.Who is François Pralus?
François Pralus is the son of Auguste Pralus (Meilleur Ouvrier de France), founder of the Pralus pastry shop in Roanne in 1948. François grew up surrounded by pastries, sweets and chocolates. Lulled by the aromas coming out of the ovens and the flavors of his father's pastries, François Pralus discovered the world of chocolate and working with cocoa beans during his apprenticeship. It was at Bernachon in Lyon that a passion was born that would define his career.
By taking over, he developed the company while building on a rich family heritage. The famous Praluline©, a pink praline brioche invented by his father, remains a symbol of this tradition of excellence.
Beyond perpetuating family recipes, François Pralus explores the world in search of the best cocoa beans, asserting his reputation as a chocolate adventurer. His quest for excellence and commitment to product quality make him a respected and admired master chocolatier, bringing the values of Maison Pralus to the international stage.
In store, delivery and click & collect
Nestled in the heart of Villefranche-sur-Saône, the Pralus boutique welcomes you at 758 Rue Nationale, offering a unique experience to lovers of chocolate and fine pastries.
Aware of the pace of modern life and wishing to offer a practical solution to its customers, Pralus has set up a click & collect service accessible directly from its website.
This option allows everyone to browse the varied range of sweet delights at their leisure, select their favourites and schedule a collection in store at a time that suits them best, thus guaranteeing freshness and quality.
Whether you are in a hurry or prefer to take your time to discover the creations and the famous Pralulines©, the click & collect service adapts perfectly to all schedules.
The Pralus website, a showcase of its expertise, offers intuitive navigation for a highly satisfying customer experience, facilitating access to its exceptional products while preserving the tradition and excellence for which the house is renowned.
