In the second arrondissement, in the heart of the Montorgueil district, the Pralus chocolatier's boutique has become the meeting place for lovers of great chocolate, handcrafted from bean to bar. A journey for the senses to the land of cocoa farmers, accompanied by La Praluline, the famous pink praline brioche from Roanne.
Pralus: artisan master chocolatier Paris 2nd
Enter the world of Pralus, a true institution in the world of French chocolate. Founded in 1948 in Roanne by Auguste Pralus, the house was taken over by his son François, who brought a new dynamic while respecting traditional craftsmanship and family heritage.
The famous Praluline©, a brioche with pink pralines, is one of the house's historic creations, carrying Pralus' reputation well beyond its town of origin and its region.
Pralus is also a story of passion for cocoa, that of François Pralus who has become the guarantor of a controlled roasting process which reveals the best of the beans selected from the four corners of the globe. You can discover his creativity in the Paris II boutique: a wide range of original chocolate bars, the intensity of 45% milk chocolate, the generosity of Infernal Bars, chocolate candies, pralines, ganaches, specialties based on almonds, hazelnuts and pistachio.
Chocolatier for the happiness of Parisians
Committed among the first French people on the path of bean to bar, François Pralus stands out for his complete mastery of the cocoa transformation process, from the rigorous selection of beans to the creation of exceptional chocolates.
It is in 15 countries located around the equatorial belt that François Pralus selects his cocoa beans. Each origin is chosen for its unique qualities, influenced by the terroir, the climate and the know-how of local planters. This constant quest for excellence leads these precious beans to the Pralus reserves in Roanne, where they will be transformed into chocolate developing an incomparable aromatic richness.
François Pralus has chosen the percentage of 75% cocoa for most of his bars. A percentage which, according to him, allows you to appreciate the complex palette of aromas and flavors of each bean. This approach ensures enthusiasts a unique tasting, where each square of chocolate becomes an invitation to travel.
The Pralus house offers an exploration of flavors from around the world, where the purity of each origin is preserved, even enhanced, by the work of an exceptional chocolatier.
Few blends, other than to exalt one quality or another, reflect a desire to stay as close as possible to the authenticity and integrity of each bean. This approach, rare and precious, is the result of an unwavering commitment to quality and respect for the product.
The best of pastry
During your next visit to our stores, let yourself be enchanted by our famous Praluline©, but also by a selection of macaroons, by our delicious orange cake or our delicious Florentines.
La Praluline©, this tasty brioche with pink pralines, is the ambassador of our hometown of Roanne and even more of our region. Created in 1955 and passed down from generation to generation, it perfectly embodies tradition, the heart of the values of Maison Pralus.
The macaroons, light and colorful, will make you discover or rediscover classic or original flavors in a perfect harmony of textures and tastes. As for the orange cake, it subtly combines the sweetness of candied orange with the lightness of a soft biscuit, lightly soaked in Curaçao.
Our specialty: Praluline®
The story of Praluline©, this iconic brioche with pink pralines, began in 1955 in Roanne, in the pastry shop of Auguste Pralus, distinguished Meilleur Ouvrier de France, who imagined and created this exceptional brioche for the first time.
Its original recipe, which combines the sweetness of buttery brioche with the deliciousness of crushed pink pralines, quickly conquered palates and became the emblem of the Pralus house.
Since that day, Praluline© has been manufactured with the same commitment to quality and authenticity, faithful to its creator's recipe. In each Pralus store, Praluline©, as a charming ambassador, reflects all the know-how and passion of the Pralus family for deliciousness and sharing.
Each visitor is invited to discover this specialty, an emblem of craftsmanship and tradition. French cuisine.
More than 20 stores in France
In the bustle of Paris, the Pralus house stands out for its click & collect offer, a practical option which allows you to easily order online and collect your order at your convenience, For those who prefer the experience of a visit in boutique, access is facilitated by public transport: the metro stations Les Halles or Étienne Marcel on line 4, as well as Sentier on line 3, take you to your destination.
Pralus, recognized as one of the best chocolatiers, has anchored its presence in the capital through three boutiques:
The Paris II boutique, in the heart of the dynamic Montorgueil district.
Pralus Rambuteau Paris IVe, located at 35 rue Rambuteau, in the heart of the Marais
And the third boutique, Cler Paris VIIe, at 44 rue Cler, which offers a charming setting to discover Pralus creations.
Each boutique is a place dedicated to indulgence, where you can savor the famous Praluline©, original chocolates, infernal bars, and other specialties for which the house is famous.
Who is François Pralus?
François Pralus is an emblematic figure of chocolatiers in France, recognized for his expertise. Coming from a line of pastry chefs, he inherits the passion for craftsmanship from his father, Auguste Pralus, founder of the Pralus house in 1948.
François stands out for his desire to explore and reinvent the art of chocolate making, becoming one of the pioneers in France of bean to bar chocolate. Sensitive to the characteristics provided by the terroir, he chose to highlight the origins of cocoa, in bars with 75% cocoa, an ideal percentage for appreciating its nuances according to him. to offer 75% chocolate bars..
His quest for origins takes him around the world in search of the best beans, which he then transforms in his Roanne workshops with a mastery and passion that make him a true chocolate artist.
Pralus then becomes one of the rare houses in France to control the entire chocolate manufacturing process, from the selection of cocoa beans to the creation of exceptional finished products. This unique know-how allows it to offer chocolates of incomparable quality, recognized nationally and internationally.
François Pralus thus embodies French excellence in chocolate making, combining family tradition and modernity. His commitment to quality and his respect for the product make him a reference in the profession, where he continues to fascinate and delight chocolate lovers with his unique creations.
What are the best Pralus chocolates?
The Pralus house, recognized for its exceptional chocolate expertise, offers a wide variety of original chocolates, making the task of choosing the "best" practically impossible. Each creation is the result of unparalleled know-how and a passion for chocolate that is felt in every bite.
In stores and on the website, you will discover a range of homemade creations that will satisfy all palates, from lovers of classic sweets to explorers of more daring flavors.
Among the treasures to discover, let yourself be tempted by the Infernal Bars, gourmet ingots, which will offer you an unforgettable experience, thanks to their intense chocolate shell which contains wonders, such as homemade nougat, or pralines sprinkled with fruit dried or candied orange, enough to melt even the most gourmands!
Like an initiation to travel, each of our twenty pure origin chocolate bars takes you on a taste tour of the world, showcasing the characteristics of cocoa beans from the best plantations.
Visit the website and explore this wide choice of exceptional chocolates. Everyone can find their happiness, according to their tastes and desires. The impeccable quality and variety of Pralus products confirm that the best chocolate is the one that speaks to your palate and delights your gourmet soul.
