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Our history
A family and gourmet saga
The Pralus house was born in Roanne, where Auguste Pralus opened a pastry shop in 1948. His creativity combined with the quality of the products he worked on earned him immediate success. In 1955, he created the famous Praluline® , a pink praline brioche which quickly became the city's specialty. It was that same year that he obtained the prestigious title of Meilleur Ouvrier de France pastry and chocolatier. Taking over the family business, his son François created the chocolate factory and developed a network of boutiques where his range of chocolates as well as Praluline®, made before the eyes of customers by the pastry chefs, were distributed.
Our historyThere is a real typicity depending on the origin of the bean, the terroir and the know-how of the planter. As with great wines, we can speak of cocoa vintages.
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EXPERTISE
Everything is made in Roanne and I am proud of it,” explains François Pralus, who works with exceptional raw materials from South America, Africa and the Indian Ocean.
Discover our chocolateEXPERTISE
“A well-buttered brioche, with a good dose of homemade pralines”
Discover PralulineEXPERTISE
Pink pralines, dried fruits coated in chocolate or candies, bites to enjoy without moderation!
Discover our confectionery![](http://www.chocolats-pralus.com/cdn/shop/files/jardin2.jpg?v=1717166869&width=1500)
The permaculture garden
A single site for employees
Business project initiated in 2017 by Hugo Pralus, the permaculture garden is intended to be both a green lung reclaimed from an industrial wasteland, a meeting and sharing place for employees, but also an educational tool.
The gardenIT’S HAPPENING AT PRALUS...
![Recette de la Praluline Perdue](http://www.chocolats-pralus.com/cdn/shop/articles/reccette_blog.jpg?v=1719564325&width=2800)
Lost Praluline Recipe
Immerse yourself in the heart of the deliciousness of the Lyon Street Food Festival 2024 with our creation approved by nearly 5,000 festival-goers: the Praluline Perdue.
![Portes ouvertes au jardin](http://www.chocolats-pralus.com/cdn/shop/articles/IMG_0785.jpg?v=1717661288&width=2800)
Open doors to the garden
A partner since the beginning of the “100% pleasure 100% health” event led by the city of Roanne, the Pralus house opened the doors of its corporate garden to the public on the first Sunday in June.
![Un packaging plus responsable](http://www.chocolats-pralus.com/cdn/shop/articles/ballotin_2023_THI_1129.jpg?v=1717662602&width=1500)
More responsible packaging
Less plastic and French manufacturing. In recent years, Pralus has embarked on a complete overhaul of its packaging, to favor eco-responsible and recyclable materials.